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OPPORTUNITY PROSPECTUS
SHELL CARD SALES AGENT
Phone:
0438 941 399
gary@salesrecruit.com.au
Agent Selection Manager: Gary Crocker
Website:
www.salesrecruit.com.au
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ABOUT SHELL
Shell operates in Australia through its exclusive licensee, Viva Energy, which services a broad national network of sites.
Shell is one of the world’s most recognised brands, with a proud history of over 120 years of operations in Australia.
Shell is a trusted provider of high-quality fuel and fleet solutions for businesses operating along Australia’s key transport corridors.
Continual investment in technology, infrastructure, and support enables reliable local delivery, backed by Shell’s global expertise.
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ABOUT SHELL CARD Shell Card is a fuel card for businesses (ABN holders), designed to function like a credit card, making it easy to pay for and track fuel purchases.
Each Shell Card is linked to a business account, similar to a credit card. When a driver refuels, they simply swipe the card and the cost is charged to the account. The amount owing is then debited from the customer’s nominated bank account or credit card.
All purchases are recorded and itemised on a single tax statement, eliminating the need to keep and total fuel receipts.
In addition to its convenience, a Shell Card account provides customers with a discount off the retailer’s pump price.
Shell Card is accepted at over 1,700 locations Australia-wide, including Shell-branded, dealer-owned, and selected Liberty, Westside, and On the Road sites.
Shell Card offers a secure and efficient way to purchase quality fuels, with access to an extensive national service station network and online tools to help businesses manage their fuel usage more effectively.
TARGET CUSTOMERS
01 Mid Market Portfolio
03 Mid-Market Segments
02 Fuel Spend and Volume Snapshot
The Mid Market consists of businesses that consume less than 2 Mlpa and includes everything from a small Commercial Road Transport operator to a plumber, and represents one million customers and 3.8 Blpa.
Mid-Market includes businesses with an estimated annual fuel spend of between $150,000 and $2,000,000.
This reflects an estimated fuel volume of 100,000L to 1,500,000L
Recent market research – segmenting the market and unlocking growth opportunities. Highlights include:
Above average Shell Card share >30% across both Mid-Market Segments – Emerging Fleets & Stretched Fleets. Shell Card is the leading fuel card within Emerging Fleets
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EMERGING VS STRETCHED FLEETS
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CVP MESSAGING & MEDIA TARGETING
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CUSTOMER VALUE PROPOSITION
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The new Shell Card Portal provides convenient, 24/7 access to manage your account with ease. Key features include:
Full access to your Shell Card account anytime, anywhere Order new cards or update existing Shell Card details Manage Smart Alert profiles (coming soon – currently available in SCOL) View up to 12 months of historical data and download the latest reports Monitor fuel card usage to detect misuse and improve driver efficiency Gain detailed insights into transactions by date, card, or cost centre Simplify GST and fuel tax claims using your monthly transaction report
Access the portal at: https://shellcardportal.shell.com.au
An extensive national network of over 1,700 service stations, conveniently located in metropolitan areas, along major highways, and on key trucking routes.
Competitive pump price discounts based on customer volume and spend, along with low ongoing card fees.
No ongoing costs such as transaction or replacement card fees, plus access to an onshore Shell Card Customer Service Centre.
Convenient weekly, fortnightly, or monthly billing options, subject to credit approval, with the flexibility to pay your Shell Card account using American Express.
New Shell Card GO is a mobile app that enables contactless fuel payments using your Shell Card—no need to go in-store to pay.
SALES AGENT TOOLS AND SUPPORT
01 A comprehensive training and onboarding plan is provided upon progressing through the application process, with ongoing support from the Mid-Market Team Leader and Manager.
Training & Onboarding
03 Customer Service & Account Management
A specialised onshore Shell Card Customer Service team is available to support Sales Agents with day-to-day account management for their customers.
04 Viva Energy’s local account managers focus on growing fuel volumes in assigned territories and provide valuable market insights to support business development.
Local Market Support
02 Marketing & Sales Support
Gain access to tailored marketing collateral, including Shell Card offers, brand assets, a dedicated online application form, and a competitor battle card to support effective customer engagement.
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WHY BECOME AN INDEPENDENT SALES AGENT FOR SHELL CARD?
Receive comprehensive onboarding and ongoing, on-the-job support from Shell Card colleagues to help set you up for success.
Supply your own business tools (e.g. laptop, phone, vehicle) and cover associated expenses. You’ll also be required to submit monthly tax invoices and sign the Independent Sales Agent Agreement with Viva Energy.
03. Support & Onboarding
04. Tools & Responsibilities
Earn startup commissions as you build your territory, along with ongoing acquisition and trailing commissions based on customer fuel usage.
Operate under your own ABN, enjoy the flexibility to manage your schedule, and build long-term equity in your territory with a hybrid working model.
01. Attractive Earning Structure
02. Business Ownership & Flexibility
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ABOUT YOU
New Business Development: Proven ability to prospect and secure new fuel card customers, with strong hunting instincts and a tenacious, self-starting attitude.
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Viva Energy is seeking a commercially driven professional with experience selling into the trucking or fleet management industry. While not essential, experience with fuel sales—either through a distributor or oil company—is advantageous. Key competencies include:
Account Management: Demonstrated success in managing and growing existing accounts, ideally with 5+ years in B2B sales or key account roles within transport or fleet-related industries.
Market Expansion: Proactively identify growth opportunities through networking, trade shows, and industry events, leveraging insights to expand market reach.
Customer Relationship Building: Skilled in building long-term client relationships by understanding customer needs and delivering ongoing value, with the flexibility to travel within the territory.
SALES AGENT REQUIREMENTS & RESPONSIBILITIES
To engage with Viva Energy, Sales Agents must:
Hold an active ABN Maintain valid Public Liability Insurance (minimum $10 million cover) Sign the Independent Sales Agent Agreement (provided by Viva Energy) Submit a monthly tax invoice for commissions payable.
Sales Agents are also responsible for:
Supplying their own business tools and equipment (e.g. laptop, phone, office setup, vehicle) Covering all business-related expenses, including insurance, superannuation, taxes, and GST.
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THANK YOU
Thank you for considering the opportunity to become a Shell Card Independent Sales Agent. We’re excited about the potential to partner with motivated individuals who are ready to grow their own business with the support of a trusted national brand.
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Gary Crocker Senior Partner & Agent Selection Manager
Phone: 0438 941 399
Email gary@salesrecruit.com.au
Website:
www.salesrecruit.com.au